Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft focused on enhancing the customer relationship for any organization.

CRM can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. and internationally and are used herein with permission. Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc.

1 Data point from the July 2022 Total Economic Impact™ commissioned study conducted by Forrester Consulting, calculated over three years.Ģ Data point from the March 2022 Total Economic Impact™ commissioned study conducted by Forrester Consulting, calculated over three years.ģ Data point from the August 2020 Total Economic Impact™ commissioned study conducted by Forrester Consulting, calculated over three years.Ĥ Data point from the August 2021 Total Economic Impact™ commissioned study conducted by Forrester Consulting, calculated over three years.ĥ Data point from the September 2020 Total Economic Impact™ commissioned study conducted by Forrester Consulting, calculated over three years.ĦGartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises, 26 September 2022, Greg Leiter, Dixie John, Robert Anderson, and Tim Faith.ħGartner, Magic Quadrant for Sales Force Automation Platforms, Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, 20 September 2022

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